Google Analytics

25 Hours / 12 Months / Self-Paced

Course Overview:

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

This course includes:
  • Visual Demonstrations & Multimedia Presentations
  • Quizzes & Exam Simulators
  • Social Learning & Networking
  • Flash Cards & Educational Games
  • Enhanced Navigation and Controls

Course Outline:

Module 1: Introduction to Google Analytics
  • 1.0 Intro Definitions Pt 1
  • 1.1 Intro Definitions Pt 2
  • 1.3 How Google Analytics Works
Module 2: Fundamentals of Google Analytics
  • 2.0 Build Analytics Infrastructure
  • 2.1 Setting Up Conversion Data
  • 2.2 Input New Users
  • 2.3 Setting Up Conversion Data
  • 2.4 Examine Extra Points
Module 3: Basics of Google Anayltics
  • 3.0 Basic Features
  • 3.1 Dashboard
  • 3.2 Shortcuts
  • 3.3 Adding a Dashboard
  • 3.4 Sharing Reports
  • 3.5 Alerts
  • 3.6 Realtime Analytics
  • 3.7 Standard Reports
  • 3.8 Views
Module 4: Reports in Google Analytics
  • 4.0 Acquisitions Intro
  • 4.1 All Traffic Aquasitions
  • 4.2 Acquisitions Overview
  • 4.3 Acquisition Channels
  • 4.4 Cross Development
  • 4.5 All Referrals
  • 4.6 Campaign
  • 4.7 Keywords
  • 4.8 Social
  • 4.9 Webmaster Tools 
Module 5: Behavioral Reports
  • 5.0 Behavioral Reports Intro
  • 5.1 Dimensions
  • 5.2 Content Drilldown
  • 5.3 Landing Pages
  • 5.4 Exist Pages
  • 5.5 Events
  • 5.6 Event Flow Report
  • 5.7 Working with Events
  • 5.8 Site Search Report
  • 5.9 Working Site Report
  • 5.10 Site Search 2
  • 5.11 Site Search 3
  • 5.12 Behavior Flow Report
  • 5.13 Site Speed
Module 6: Audience
  • 6.0 Audience Reports
  • 6.1 Location Report
  • 6.2 Language
  • 6.3 Behavior
  • 6.4 Frequency Recency
  • 6.5 Engagement Report
  • 6.6 Technology Reports
  • 6.7 Mobile Reporting
  • 6.8 Demographic Report
  • 6.9 Interests
  • 6.10 Visitor Flow Chart
Module 7: Conversions
  • 7.0 Intro
  • 7.1 Funnel Visualization
  • 7.2 Goal Flow Report
  • 7.3 Reverse Goal Path
  • 7.4 Goal URLs
  • 7.5 Ecommerce Reports
  • 7.6 Product Performance Reports
  • 7.7 Transactions Report
  • 7.8 Time to Purchase Report
  • 7.9 Multi-channels Funnels Report
  • 7.10 Assisted Conversion Report
  • 7.11 Top Conversion Paths Report
  • 7.12 Time, Log & Path Length Report
  • 7.13 Attribution Report & Model Comparison Tool
  • 7.14 Conclusion

All necessary materials are included.

 


System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended.

Hardware Requirements:
  • Minimum Pentium 400 Mhz CPU or G3 Macintosh. 1 GHz or greater CPU recommended.
  • 256MB RAM minimum. 1 GB RAM recommended.
  • 800x600 video resolution minimum. 1025x768 recommended.
  • Speakers/Headphones to listen to Dialogue steaming audio sessions.
  • A microphone to speak in Dialogue streaming audio sessions.
Operating System Requirements:
  • Windows Vista, 7, 8, 8.1, 9, 10
  • Mac OSX 10 or higher.
  • OpenSUSE Linux 9.2 or higher.
Web Browser Requirements:
  • Google Chrome is recommended.
  • Firefox 13.x or greater.
  • Internet Explorer 6.x or greater.
  • Safari 3.2.2 or greater.
Software Requirements:
  • Adobe Flash Player 6 or greater.
  • Oracle Java 7 or greater.
  • Adobe Reader 7 or greater.
Web Browser Settings:
  • Accept Cookies
  • Disable Pop-up Blocker.


**Outlines are subject to change, as courses and materials are updated.**